Plainly, the company behind the video automation platform Plainly Videos, has today introduced Plainly Flows, a workflow automation platform designed to help creative teams establish their production processes once and enable requesting teams to create assets directly.
Marketing teams, local branches, and agency clients regularly need creative assets. Getting them means submitting a request, waiting for a designer, and repeating the same production process that ran last time. Creative teams spend a significant portion of their time executing repeatable work rather than building new things. Plainly Flows automates that repeatable work and puts it directly in the hands of the people requesting it.
Creative teams build workflows by setting up video templates, adding AI generation steps, and defining which elements change through inputs. End users fill out inputs through a simple interface, and Plainly Flows generates high-quality, on-brand assets based on the workflow.
During the beta, a B2B company used Plainly Flows to send personalized CEO avatar videos to customers every quarter, pulling in usage data and milestones automatically. Their customer success team now produces 50 to 70 personalized renewal videos per month in 2 to 3 minutes each. A different customer uses the platform to generate event graphics on-site through a phone, outputting finished video in three aspect ratios through a single workflow.
“Most automation tools were built around business data, not creative files,” said Nebojša Savičić, CEO of Plainly. Plainly Flows lets creative teams encode their production knowledge into a workflow anyone in the organization can run.”
-Nebojša Savičić, CEO of Plainly
Plainly is a London-based automation company focused on streamlining creative production. Its first product, Plainly Videos, is a cloud-based video automation platform that uses native Adobe After Effects rendering. As an official Adobe Video Technology Partner, Plainly serves organizations such as WPP Production and UNICEF Australia. The company’s second product is Plainly Flows.
