Marelli, a global automotive technology supplier, and Microchip Technology, a leading semiconductor provider focused on simplifying innovative system design, have introduced a new solution that allows graphics and video generated by a vehicle’s central computing system to be transmitted directly to automotive displays through ASA Motion Link (ASA-ML), an open automotive video connectivity standard. The technology demonstrator is designed to help automakers streamline display architectures, reduce system costs, and gain greater flexibility in component sourcing, while accelerating the industry’s shift toward software-defined vehicles (SDVs).
ASA Motion Link is an open standard for automotive video connectivity and SerDes (serializer-deserializer) communication, defined by the Automotive SerDes Alliance (ASA), a global consortium of vehicle makers, Tier 1 suppliers, and semiconductor companies. By enabling secure, high-speed video and graphics transmission across products from multiple technology providers, the standard supports greater compatibility across the automotive ecosystem and provides a scalable alternative to proprietary video transmission technologies. As a founding member of ASA, Microchip is advancing the automotive industry’s transition from proprietary connectivity technologies to open, interoperable standards, and has demonstrated broad interoperability with its camera solutions and is now extending those solutions to enable display connectivity.
As vehicle architectures evolve toward centralized computing and software-defined vehicles (SDVs), vehicle makers are looking for connectivity solutions that can support growing performance demands while reducing complexity, controlling costs, and enabling scalable vehicle electronics architectures. In the joint demonstrator solution, graphics and video content generated by the vehicle’s central computer is processed and transmitted through Microchip’s VS7000 ASA-ML chipset over a high-speed standardized link.
Marelli pioneers the display-side integration of the technology by enabling the configuration and optimization of the ASA ML deserializer to decode standardized video streams directly at the display. This ensures accurate reception, synchronization, and delivery of centrally generated content, including camera feeds, navigation maps, infotainment graphics, and vehicle control interfaces, while enabling simplified display-side electronic architectures.
“The transition to software-defined vehicles is driving demand for more open, flexible and scalable electronic architectures,” said Kelei Shen, President of Marelli’s Electronics business. “As an integrator within the automotive ecosystem, Marelli brings together best-in-class technologies from multiple partners to deliver complete solutions for vehicle makers. This collaboration highlights how open standards can accelerate innovation while providing interoperability needed for the next generation of vehicle architectures.”-
-Kelei Shen, President of Marelli’s Electronics business
“Open standards play a critical role in accelerating innovation by reducing dependency on proprietary technologies. Our collaboration with Marelli demonstrates how ASA Motion Link provides automotive manufacturers with a secure, interoperable and scalable connectivity solution that simplifies integration across the ecosystem.”
-Kevin So, Vice President of Microchip’s Communications business unit
Marelli is a global mobility technology supplier to the automotive industry. With a strong and established track record in innovation and manufacturing excellence, our mission is to transform the future of mobility by working with customers and partners to create a safer, greener, and better-connected world. With around 40,000 employees worldwide, the Marelli footprint includes over 150 sites globally.
Microchip Technology Inc. is a broadline supplier of semiconductors committed to making innovative design easier through total system solutions that address critical challenges at the intersection of emerging technologies and durable end markets. Its easy-to-use development tools and comprehensive product portfolio support customers throughout the design process, from concept to completion. Headquartered in Chandler, Arizona, Microchip offers outstanding technical support and delivers solutions across the industrial, automotive, consumer, aerospace and defense, communications, and computing markets.
