Realtor.com today announced the launch of RealAssist AI in Realtor.com, an AI-powered layer designed to set busy real estate professionals up for success by helping them work faster, stay ahead of client activity, and take action with more confidence, without losing time to manual busywork.
Since its January 2026 debut as the first collaborative home search experience built with MLSs, Realtor.com®+ has seen significant traction, with up to 10% agent adoption in live markets. RealAssist™ AI is designed to deepen that engagement by taking on the repetitive parts of an agent’s day, helping them spend less time on manual tasks and more time serving clients.
RealAssist AI launches with three core capabilities:
- AI-Driven Client and Search Setup — Guides agents through setting up clients and co-buyers, capturing preferences and notes, and automatically generating more tailored home searches for those clients.
- Daily Digest — Synthesizes a client’s activity across chats, searches, notifications and price changes into one Daily Digest summary, with suggested next steps, so agents quickly know and understand what matters most for them.
- Agentic Actions — Recommends actions and helps execute tasks, such as refining home searches based on professional-level MLS data fields or drafting client messages in the agent’s own tone – with agents always in the driver’s seat, reviewing and approving every action.
“Realtor.com+ is evolving into a more intelligent agent workspace that helps real estate professionals reduce manual work, respond faster to their clients, and stay in closer sync with buyer activity – and RealAssist AI is at the center of that shift. It transforms the platform from a collaboration center into an agent’s proactive partner. It starts by getting them moving faster through client setup, then keeps working in the background surfacing insights, drafting high-intent communications and flagging ready-now opportunities before an agent even logs in.”
-Anna Marie Castiglioni, Head of Realtor.com Next
RealAssist AI arrives alongside a broader wave of updates to the platform and growing agent adoption. Realtor.com+ is expanding its suite of agent-focused tools with updates designed to simplify workflows and strengthen client connections:
- Realtors Property Resource Integration — Brings one of the National Association of Realtors’ highest-value, member-only assets, Realtors Property Resource, directly into Realtor.com+ so Realtors can access property insights, reports, and market intelligence right where they work with clients.
- Public invite link — Allows agents to invite entire groups of buyers to their co-branded collaboration experience with a single custom URL or QR code, helping agents grow their client base while removing the friction of one-by-one manual invitations.
- Listing notes — A persistent place for agents and their connected clients to capture context and thoughts on specific listings.
“Market questions come up constantly in conversations between agents and their clients. Bringing RPR Market Trends into Realtor.com+ gives Realtors access to trusted local market data right inside that collaboration experience, helping them add context to those conversations and guide clients with greater confidence.”
-Jeff Young, CEO, Realtors Property Resource
Realtor.com pioneered online real estate and has been at the forefront for over 25 years, connecting buyers, sellers, and renters with trusted insights, professional guidance, and powerful tools to help them find their perfect home. Recognized as the No. 1 site trusted by real estate professionals, Realtor.com is a valued partner, delivering consumer connections and a robust suite of marketing tools to support business growth.
